- April 13, 2017
- Posted by: admin
- Category: Uncategorized
Easter has come bounding in again this year, and small businesses of every type and size can take advantage of it when it comes to marketing. If you have not come up with any Easter-specific promotions for your business this year, consider one of the following four eggs-cellent local marketing ideas that will have everyone hopping into your doors:
1. Easter Egg Hunt Promotions
Who says kids get to have all the fun? Easter egg hunts can be enjoyed by everyone!
To incorporate a hunt into your marketing promotion, you can hide actual plastic eggs around your property with printed promotional codes contained inside. People can bring the egg and the code in with them the next time they want a discount or a promotional service.
You could also make the egg hunt more tech-savvy for our connected age. Instead of hiding actual eggs, you can take zoomed-in pictures of recognizable statues, plaques and landmarks around town and then overlay an image of an Easter egg on them. The first person to recognize the location and go take a selfie there can access the prize associated with that location. Or you could simply have the person with the most “eggs” collected win!
2. Create Easter Baskets as Prizes or for Loyal Customers
Do you have clients that help pin down your business revenue? Show them how much you care with a curated Easter gift basket that can offer seasonal surprises. Depending on the mood you want to strike, your basket can have desirable goodies like artisan chocolates, mini champagne bottles and home spa treatments, or you can stick to more fun, cheap items like candies.
If you want to get people excited for a contest or promotion, offer high-end baskets as a door prize, raffle prize or contest prize. See how many people are willing to compete for $100 gift certificate for a massage and a 12 year old bottle of scotch if you really want to get your promotion jumping.
3. Hold a Private or Public Easter Party and Share Images Online
Everyone likes to see companies act a little more human on social media, so sharing images of an event you hosted either for employees or open to the public can make you seem relatable and fun.
Hold activities for the public like a kids’ Easter egg hunt, egg decorating or an egg roll race and share the results online. Even better, have a costumed Easter bunny show up for photo ops!
You can also have an Easter-themed party for the office and upload images of everyone enjoying themselves with bunny ears and wearing their colorful spring best. When people see business employees having fun and enjoying a holiday, they feel warmer towards that brand and more comfortable doing business with them.
4. Ask for User Generated Content
People love to share online, so asking them for their favorite Easter (or Passover!) recipes or images from Easters past can really get people participating. You can even give away an Easter basket prize to a selected winner.
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